Halfway between my obsession with over engineered mundane products and my hardened vulgar-marxist heart, is an overriding appreciation for satire. And somehow McDonald's has my number—probably yours too.

Whether you enjoy their disgustingly sweet slurries or shy away from that corporate BS maaan, this new video (and yeah the product) do a great job of nailing the breathy designer videos we love to love. And make. 

The straw itself seems like a fun campaign to tap into slick product packaging and design trends while addressing trivial milkshake-straw dilemmas. But the brilliance of the Suction Tube for Reverse Axial Withdrawal is in its willingness to pitch a shot for shot simulacrum of design language at the general public. 

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I guess that means we've made it. Or totally lost it? You tell me.