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The Shortest, Best-Designed Presentation We've Ever Seen

Getting your point across with quick, visually effective storytelling works every time

By Rain Noe - October 4, 2016

in Cars

As designers we often have to present our work, whether through presentation boards, renderings or physical models. The highest achievement of this art form is if you can express a complicated concept that the viewer can grasp in seconds—and it's even better if you can do it wordlessly, eliminating any language barrier.

This simple demonstration put on by U-Haul at the recent Commercial Vehicle Safety Alliance Conference might be the best-designed presentation we've ever seen. Their task was to demonstrate how the weight distribution on a loaded trailer affects driving dynamics. To do it, they used an RC Ford Mustang running on a treadmill:

— OPCVC (@OPCVC) September 22, 2016 "> Credit: This video was shot by the Ontario Police Commercial Vehicle Committee.

The principle is easy to grasp and provides more data than, say, having a bystander witness an actual trailer crash: