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Self-Assembling Burger Hack: Visual Engineer Rigs Up Elaborate Device to Shoot This Commercial

A 3D-printed ketchup catapult, scalpels, Arduino, a robot camera operator, rubber bands, servo motors and more

By Rain Noe - September 12, 2016

in Photography | Food

Steve Giralt isn't just a photographer; the dude is a Visual Engineer, according to his bio, and as you'll see below the title looks well-earned. Check out the crazy automated rig that he built in order to shoot this video of floating hamburger ingredients magically falling into place:

Deconstructed Burger Behind The Scenes from Steve Giralt on Vimeo.

If you live in New York and shoot, by the way, Giralt is the founder of the Image Makers Club, an "open-source creative exploration community in NYC." They meet up monthly over beers to share ideas and help each other solve problems. Here's Giralt explaining what they do in more detail:

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1stlvl Humanoid

8 years ago

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Mad respect

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Mark Thomas

8 years ago

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Very cool, but CGI would seem simpler (and if not now, pretty darn soon)

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