This is exactly the kind of unsung, unseen product design that I get excited about. The engineering eggheads at Schulte Electrotechnik have taken the design of a standard plug—whose traditional form factor hasn't changed in decades—and made it soooper flat, meaning you can literally put a piece of furniture right up against it.
It's called the EVOline Plug, and beyond the engineering, thought went into the design. The plug is slightly hinged, allowing the elderly or folks with grip issues to easily get the flat head away from the wall and use its leverage to pull it out.
It also releases from the wall easily if you trip over it, as you can see in the video below:
They sell it in three versions: A simple extension cord, a powerstrip, and the head by itself, which the handy among you can then wire into an existing appliance.
I'm digging this thing even more than that sideways Apple power adapter accessory. The flat body of the plug is just five freaking millimeters thick:
As you can see, there's a good amount of bulk at the prong end, as it's designed to go into a recessed European socket. I guess that's why we don't have it over here. I guess that's why we can't have nice things.
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I have been exceedingly frustrated recently that all appliances don't come with flat plugs as standard...
I don't understand why the big flat square. I have one of these: http://www.clasohlson.com/se/4-v%C3%A4gs-grenuttag/36-2310