This is one of the smartest product modifications we've seen in a while. You know how your shiny white Apple charging brick sticks straight out of the wall when it's plugged in? Basically waiting for you to brush past it and bend the prongs? Ten One Design's brilliant Blockhead simply takes the part with the removable IEC connector and rotates the prongs 90 degrees.

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Now the thing sits flat against the wall. This would also be a boon in those airplane seats where the power outlet is beneath and between the seats, and you don't want to pull out the extension cable in an already cramped space. It's also perfect for apartments where you've got furniture right up on the outlets.

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This is totally one of those "Jeez, why didn't I think of this" designs. For that matter, why didn't Apple? In any case, it's proof that opportunities for the clever redesign of things are often right under our noses. And desks.

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The $20 Blockhead starts shipping in April (and yes, it fits those smaller iPad charging bricks too).