Designer: Rockwell Group & The LAB Location: New York, NY, USA Category: Interiors / Exhibition Award: Runner-Up

The Cosmopolitan of Las Vegas

The West Lobby is a kinetic space, centered around 8 giant central columns wrapped with mirrors and LCD screens. We installed 384 displays on the columns and 26 behind the registration desk to create a platform for a variety of customized immersive digital experiences in the space.

For the West Lobby, we created our first large-scale implementation of our Environmental Choreography System. This involved creating a series of hardware and software prototypes, testing the resolution, and stress-testing the synchronizing the 64 computers we used to power the installation.

We created a scale mock-up in-house to test content. Because of the overwhelming size and amount of displays and computers, this process also included months of on-site testing with the actual columns. All the content we developed had to be custom tailored to the environment, the colors had to be adjusted to amplify the mirror element, the pace and scale of all moving elements had to be finely tuned to create a dimensional, active environment.

Core77: What's the latest news or development with your project?

The project was built as a platform and we are really proud that work continues to be produced for it. The LAB at Rockwell Group, Digital Kitchen and the Art Production Fund have all produced a number of amazing digital experiences for the columns that have shown us a number of new ways to see the West Lobby itself. And it was very exciting to see Casey Reas' work on the columns as a generative artwork on such a large canvas.

Read on for full details on the project and jury comments.