February 28, 2006
New York City
From Complexity to Clarity
Distilling the ingredients of great customer experiences
Photos
Podcasts
Bruce NussbaumManaging Editor, BusinessWeek
Andrew ZolliFounder, Z-Plus Partners
Speakers
Bruce Nussbaum is an assistant managing editor in charge of the magazine's innovation and design coverage. In 2005, he was named one of the 40 most powerful people in design by I.D. Magazine. He has received the Bronze Apple and Personal Recognition Awards from the Industrial Designers Society of America and has written extensively on innovation and design. His most recent cover stories include Get Creative!, The Best Product Design, 2005 Award Winners, and The Power of Design.
From 1993 to 2004, Nussbaum was editorial page editor and commentator on economic and social issues. He is the author of "The World After Oil: The Shifting Axis of Power and Wealth," and "Good Intentions," an inside look at AIDS medical research. His essays have appeared in The Best Business Stories of the Year-2002 and The Best American Political Writing-2004. Nussbaum served as a Peace Corps Volunteer in the Philippines and is on the Council on Foreign Relations.
With over a decade of experience in branding and user-centered design, Kevin founded Method on the principle that business communications should be consistent and highly functional, regardless of medium. Having worked in the capacities of interaction design, graphic design, and project management, Kevin brings extensive, broad-based leadership to Method's multi-disciplinary design programs.
During his career, he has consulted with a wide variety of companies including Apple Computer, Bank of America, Disney, Gucci, Levi-Strauss, Microsoft, Nike, and Sony. He has received awards from ID Magazine, Communication Arts Magazine, How Magazine, Print magazine, and ACD100 Show, as well as numerous other honors from professional organizations and publications.
Kevin stays involved in the design community through his work judging local, and international design competitions, as faculty at the California College of Art and through speaking engagements about design, user experience, and convergent technologies.
Marissa leads the product management efforts on Google's search products - web search, images, groups, news, Froogle, the Google Toolbar, Googe Desktop, Google Labs, and more. She joined Google in 1999 as Google's first female engineer and led the user interface and webserver teams at that time.
Her efforts have included designing and developing Google's search interface, internationalizing the site to more than 100 languages, defining Google News, Gmail, and Orkut, and launching more than 100 features and products on Google.com. Several patents have been filed on her work in artificial intelligence and interface design. In her spare time, Marissa also organizes Google Movies - outings a few times a year to see the latest blockbusters - for 6,000+ people (employees plus family members and friends).
Concurrently with her full-time work at Google, Marissa has taught introductory computer programming classes at Stanford to over 3,000 students. Stanford has recognized her with the Centennial Teaching Award and the Forsythe Award for her outstanding contribution to undergraduate education.
Prior to joining Google, Marissa worked at the UBS research lab (Ubilab) in Zurich, Switzerland and at SRI International in Menlo Park, California.
Marissa has been featured in various publications, including Newsweek ("10 Tech Leaders of the Future"), Red Herring ("15 Women to Watch"), Business 2.0 ("Silicon Valley Dream Team"), BusinessWeek, Fortune, and Fast Company.
Graduating with honors, Marissa received her BS in Symbolic Systems and her MS in Computer Science from Stanford University. For both degrees, she specialized in artificial intelligence.
Business Week magazine named Jeneanne Rae one of its "Best Leaders of the Year" in 2006 for her work as a coach to senior executives who want to drive systemic innovation within their organizations. She is President and Co-Founder of Peer Insight, a research and consulting firm focused on the management of innovation and customer experience design.
For well over a decade, Jeneanne has worked to help put design on the map as a business process. Collaborating with faculty from Harvard Business School, Jeneanne helped organize the first design-led innovation projects for students in the early 90's while also providing fodder for numerous published notes and case studies featuring design problems. She wrote a business column, "The Other Side of the Coin," for IDSA's Innovation magazine for four years. As a member of the senior management team of IDEO from 1994-2001, she led the firm to new business models, new types of corporate relationships, and new practice areas while working on a range of programs in industries as diverse as consumer electronics, transportation, medical, consumer products, and media.
In addition to consulting and speaking, Jeneanne writes regularly for Business Week's online Innovation channel and teaches her own MBA class, "Developing New Products and Services," as an adjunct marketing professor at Georgetown University's McDonough School of Business.
Andrew Zolli is a futures researcher who analyzes critical trends at the intersection of culture, technology, and global society. His firm,
Z + Partners, helps a select number of global companies and institutions see, understand and respond to complex change.
Andrew serves as Futurist-in-Residence at both Popular Science and American Demographics magazines, as well as Public Radio's Marketplace. He is also the Curator of the annual PopTech conference, an elite annual gathering of thought leaders which explores the social impact of technology and the shape of things to come.
Andrew was recently named one of the Emerging Explorers of the National Geographic Society. He is also a network member of the Global Business Network, and serves as a Visiting Fellow of the Woodrow Wilson Foundation. In early 2005 he was named to Fast Company's Fast 50, the magazine's annual compilation of emerging business leaders.
In 2002, Andrew compiled and edited the Catalog of Tomorrow, which explores 100 trend and technologies for the next 25 years. Andrew's work, writings and ideas have appeared in a wide array of media outlets, including PBS, National Public Radio, The New York Times, Wired, BusinessWeek, ID, Fast Company, The History Channel and many others.