Milky Way Chocolate & Hazelnut Spread, 11-ounce jar: There's one very good reason to buy this recent addition to our nation's supermarket shelves: It looks really cool. The fantastic chocolate/hazelnut swirl pattern is almost mesmerizing, and blows away such conceptually similar products as Aqua-Fresh toothpaste or those Goober peanut butter-and-jelly mixtures. The use of the Milky Way name is a bit surprising -- Milky Way bars have nougat and caramel, not hazelnut -- but a product this visually engaging leaves me in no mood to quibble.

(Mars, Inc., High St., Hackettstown, NJ 07840)

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