Haagen-Dazs 55-cent coupon: Coupons are an essential component of consumerism, and this one, which ran in the Sunday papers on May 7, has something I've never seen before: Next to the expiration date, where it usually says, "Manufacturer s Coupon," the notation on this one says, "Certificate of Delight." There's a fine line between chutzpah and bullshit, and it's safe to say that Haagen-Dazs has now crossed it.

(Haagen Dazs, Box 600250, El Paso, TX 88560)

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