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JELL-O MOLD COMPETITION 2011

By Ray Hu - July 15, 2011

2011 Jell-O Mold Design Competition The third annual Jell-O Mold Design Competition, held Saturday, June 25, 2011 at the Gowanus Studio Space in Brooklyn, asked designers to take Jell-O on a big adventure, out of the kitchen and into the world at large to explore the everyday properties of this delicious, shapeshifting design medium.
www.gowanusstudio.org/jello Emilie Baltz 1 of 60

Jell-O Mold Design Competition Co-Directors Michelle Zatta and Nadia Siddiqui have co-directed the Jell-O Mold Competition for the past three years.
www.gowanusstudio.org/jello Symon Chow 3 of 60

Prizes and Glory Custom prize ribbons with laser-cut Jell-O mold icons. Designers also competed for a grand prize package including $400 in cash; a year membership to the Cooper-Hewitt, National Design Museum; a custom candy sculpture of their own design by Papabubble NYC; a $50 gift certificate to Holstee; a signed copy of Clare Crespo's book, "The Secret Life of Food" and other Yummyfun gifts; and a custom silkscreened Jell-O Mold Competition tote bag.
Designed by: Michelle Zatta
www.mlzatta.com Emilie Baltz 4 of 60

Grand Prize Winner: Jelly Fishin' Grand prize winning gelatin fishing lures tested in the East River and approved by fishes and Jell-O judges alike. The molds were made out of silicone rubber. Flavors included lemon flavored sinkers, butter crab bait lures, and raspberry and chocolate worms.
Designed by: Peter Pracilio
www.peterpracilio.com Emilie Baltz 5 of 60

Winner for Creativity (tie): Team Urban Legend Members of Team Urban Legend created a replica of Walt Disney's head in Jell-O (via 3-D printing and silicone mold) and froze it in dramatic fashion, perpetuating the myth that Disney cryogenically froze his head for posterity. The bust tasted of Dinsey's favorite dessert, lemon mirangue.
Designed by: Colleen Whiteley, Eric Whiteley, Matthew Keegan, and Brandon Hodges
www.colleenanderic.com Emilie Baltz 7 of 60

Winner for Creativity (tie): The Resistor Jeltone Members of NYC Resistor designed an edible working toy piano in Jell-O in the key of tangerine, coconut, raspberry, blueberry, ginger, and green tea. The mold itself was created using aluminum, food safe Delrin, and acrylic lined with plastic wrap.
Designed by: NYC Resistor: Ranjit Bhatnagar, Astrida Valijorsky, Mimi Hui, and Catarina Mota
www.nycresistor.com Emilie Baltz 10 of 60

Winner for Aesthetics: Esprell-O Start your day the Jiggly way! Cooper-Hewitt Design Scholars and Jell-O Mold Workshop participants Makayla Rodriguez, Priscilla Acevedo, and Leslie Finnie created "Esprell-O," an entirely gelatin-based cup and saucer of gelatin espresso, taking Jell-O into the energetic world of design. Cups and saucers were made using silicone molds and flavors included chocolate, vanilla, coffee, and caramel.
Designed by: Makayla Rodriguez, Priscilla Acevedo, and Leslie Finnie (design mentors: Peter Pracilio and Oscar E.
gowanusstudio.org/jello/workshop2011.html Emilie Baltz 12 of 60

Winner for Structural Integrity and People's Choice: Dentures Cooper-Hewitt Design Scholars and Jell-O Mold Workshop participants Kyla Blakeny and Suzan Akpinar made "Dentures" based on the notion that Jell-O makes people smile. With the assistance of design mentors, Mike Glaser and Carla Diana, mold positives were created using Objet rapid prototyping and hand-carved masters that were then cast in silicone. Flavors included coconut, coconut water, and strawberry, among others.
Designed by: Kyla Blakeny and Suzan Akpinar (design mentors: Mike Glaser and Carla Diana)
gowanusstudio.org/jello/workshop2011.html Emilie Baltz 15 of 60

Winner for Culinary Appeal: Jell-O Dogs Brooklyn artist Julia Samuels, created this all-American summer classic using natural hot dog casings. Flavors included beef, sweet pickle relish, mustard, ketchup, and onion.
Designed by: Julia Samuels
www.crayolajunkie.com Emilie Baltz 17 of 60

Special Jury's Bad-Ass Award: Edible Taxidermy: Where do eggs come from? Hugh Hayden's bad-ass Jell-O and poultry meditation on where supermarket food comes from, specifically the ins and outs of a carton of eggs. Using only chicken, water, and agar-agar (to aid the natural chicken gelatin), the mold was created from excavated chicken cavity and eggshells.
Designed by: Hugh Hayden
www.hughhayden.com Emilie Baltz 20 of 60

Jell-O DJ DJ Allied Mastercomputer spinning records at the 2011 Jell-O Mold Design Competition.
Designed by: Alex Minott
www.alexminott.com Symon Chow 22 of 60

Jell-Obama Bostonian Matt Micari of Gelology honored the 44th President by creating a bust of him in a delicious gelatinous dessert inspired by his favorite candy--salted caramel chocolate. Mold was created using Smooth-On Smooth-Sil 940, a food-safe platinum cured silicone rubber.
Designed by: Gelology: Matt Micari (with Michelle Neou)
www.gelology.blogspot.com Emilie Baltz 23 of 60

Bundt Ring Shipped from Los Angeles to make it into the 2011 Jell-O Mold Design Competition, this piece took as inspiration the traditional bundt form and the notion of incorporating the mold with the end product. The result turned the Jell-O mold into a social item--like a treat at a party (i.e., Jell-O shots). Strawberry and lime flavors were used to create red and green gems.
Designed by: Thomas Im with Ashish Vyas and Bhavi Vyas
www.thomim.com Emilie Baltz 24 of 60

The Deep Blue Sea An abstract and minimal aquatic take on Jell-O. Flavors included lime, Berry Blue, and clam juice.
Designed by: Hannah Rosen-Hamilton, Isabel Rosen-Hamilton, Ilene Rosen, and Peter Hamilton
www.gowanusstudio.org/jello Emilie Baltz 26 of 60

Carnival Chalk Lion Cincinnati-based Future Retrieval scanned and enlarged this lion head from a piece of antique chalkware found in a Burlington, KY flea market. The silicone lion head mold was cast from a 3-D powder print and shipped to Brooklyn. Lemon and lime flavors were used.
Designed by: Future Retrieval: Katie Parker and Guy Michael Davis with Ben Parker
www.futureretrieval.com Emilie Baltz 27 of 60

Trucker's Breakfast Pastry chefs Andrea Lekberg and Erica Leahy captured the flavors of breakfast, including bacon, donut, pancake, egg, coffee, orange juice, and fruit cocktail, in Jell-O.
Designed by: The Artist Bakers: Andrea Lekberg and Erica Leahy
www.theartistbaker.com Emilie Baltz 28 of 60

Untitled (Shoes) Playing with the structural and sculptural possibilities of agar-agar to create an all-gelatin project, Meredith Zuchman used high concentrations of agar-agar to create the mold for the shoes. And various concentrations of red bean and mango flavored agar-agar were used for the shoes themselves.
Designed by: Meredith Zuchman
www.gowanusstudio.org/jello Emilie Baltz 30 of 60

This Round's On Me - Shots Loaded WWII 40mm artillery shells and .45mm Winchester Mag bullets cast in silicone and created with espresso-chocolate Jell-O with a bourbon kick, giving everyone the chance to bite the bullet.
Designed by: Shelly Sabel
shellysabel.com Emilie Baltz 32 of 60

DINOCANO Jell-O's big adventure immediately brought dinosaurs to mind for Brooklyn designer Steph Mantis. In keeping with the adventure theme while at the same time considering the physical properties of Jell-O, a volcano presented itself as a perfect setting for said dinosaurs. Jell-O flavors included cilantro-lime, spicy orange blackberry, coconut, berry blue, orange, coconut-strawberry, and chocolate-coffee.
Designed by: Steph Mantis
www.stephmantis.com Emilie Baltz 33 of 60

Breakfast Assorted and delious Jell-O breakfast created using bowls, plates, cups, and other objects found in the kitchen.
Designed by: Rachael Morrison
www.rachaelmorrison.com Emilie Baltz 34 of 60

Breakfast Assorted and delious Jell-O breakfast created using bowls, plates, cups, and other objects found in the kitchen.
Designed by: Rachael Morrison
www.rachaelmorrison.com Emilie Baltz 35 of 60

Bio-Lab GeorgeAnna Tisdal's "Bio Lab" examined the insides of a fish through the transparanicies of Jell-O.
Designed by: GeorgeAnna Tisdale
www.gowanusstudio.org/jello Emilie Baltz 36 of 60

A Leaf Projection Marco Antonio Castro Cosio used agar-agar as a filter for an overhead projector and as a medium for growing plants.
Designed by: Marco Antonio Castro Cosio
www.marcocastrocosio.com Emilie Baltz 37 of 60

Boo Woo Woo Woo, Bwamp Bwamp Jell-O representation of the video game Pac-Man made using tonic water and set in a custom-made arcade-like diorama. The quinine from the tonic water glowed under black light giving the piece a Tron meets dorm room vibe.
Designed by: Ben Light and Dave Gould
recimplify.com Emilie Baltz 39 of 60

The Dawn of Jell-O Mike Glaser and Carla Diana's representation of the evolution of Jell-O culiminated with this little guy finding his legs and jiggling into the world at large. According to their creation myth, on the eighth day, Mother Nature realized that life had no wobble and thus created Jell-O. So it is written, so it was done. (The molds were actually made of RTV rubber using Objet rapid prototyping masters and hand-carved masters.) First flavors included nori and cantrell mushroom; roasted beet and swe
Designed by: Mike Glaser and Carla Diana
www.carladiana.com Emilie Baltz 41 of 60

Picnic A sweet and savory gelatin picnic complete with ants.
Designed by: Misha Kahn, Cynthia Chang, and Chris Wolston
mishakahn.com Emilie Baltz 43 of 60

Awards Ceremony Team Urban Legend, Colleen Whiteley, Eric Whiteley, Matthew Keegan, and Brandon Hodges, accepting their award for Creativity (tie).
Designed by: Colleen Whiteley, Eric Whiteley, Matthew Keegan, and Brandon Hodges
www.gowanusstudio.org/jello Emilie Baltz 44 of 60

Ghastly Rancher Jell-O shot made with watermelon Jell-O, Bacardi Melon, vodka, raspberry, and mint.
www.gowanusstudio.org/jello Emilie Baltz 45 of 60

Awards Ceremony Cooper-Hewitt Design Scholars and Jell-O Mold Workshop participants, Kyla Blakeny and Suzan Akpinar accepting their award for Structural Integrity. They also took home the People's Choice Award.
Designed by: Kyla Blakeny and Suzan Akpinar *Cooper-Hewitt Design Scholars/Jell-O Mold Workshop participants (des
www.gowanusstudio.org/jello Emilie Baltz 46 of 60

Gelatin Preparation Putting the final touches (licorise-flavored Jell-O ants!) on a sweet and savory gelatin picnic.
www.gowanusstudio.org Emilie Baltz 47 of 60

Jell-O Contenders Jell-O portrait of Team Urban Legend who tied with the NYC Resistor team in the creavity category at the 2011 Jell-O Mold Design Competition.
Designed by: Colleen Whiteley, Eric Whiteley, Matthew Keegan, and Brandon Hodges
www.gowanusstudio.org/jello Emilie Baltz 48 of 60

Judging Jell-O Judges, Allan Chochinov, Keith Ozar, and Josee Lepage circulating at the 2011 Jell-O Mold Design Competition.
www.gowanusstudio.org/jello Emilie Baltz 49 of 60

Jell-O Taste Testing Judge Keith Ozar of MakerBot Industries tasting a Jell-O sample.
www.gowanusstudio.org Emilie Baltz 50 of 60

Jell-O mold set-up Members of Team Urban Legend prepare their mold.
Designed by: Colleen Whiteley, Eric Whiteley, Matthew Keegan, and Brandon Hodges
www.gowanusstudio.org/jello Emilie Baltz 51 of 60

All Smiles Cooper-Hewitt Design Scholars and Jell-O Mold Workshop participants, Kyla Blakeny and Suzan Akpinar with their design mentors Mike Glaser and Carla Diana. Blakeny's and Akpinar's Dentures took home awards for Structural Integrity and People's Choice.
Designed by: Kyla Blakeny, Suzan Akpinar, Mike Glaser, Carla Diana)
gowanusstudio.org/jello/workshop2011.html Emilie Baltz 52 of 60

Jell-O Contenders Jell-O picnic creators take a wobble.
Designed by: Misha Kahn, Cynthia Chang, and Chris Wolston
www.gowanusstudio.org/jello Emilie Baltz 53 of 60

Jell-O Contenders Matt Micari of Gelology and Michelle Neou pose with their patriotic tribute, Jell-Obama.
Designed by: Gelology: Matt Micari (with Michelle Neou)
www.gowanusstudio.org/jello Emilie Baltz 54 of 60

Jell-O Contenders Suzan Akpinar, Peter Pracilio, and Shelly Sabel setting off on a Jell-O adventure.
Designed by: Suzan Akpinar, Peter Pracilio, and Shelly Sabel
www.gowanusstudio.org/jello Emilie Baltz 55 of 60

Jell-O Contender GeorgeAnna Tisdale at the 2011 Jell-O Mold Design Competition.
Designed by: GeorgeAnna Tisdale
www.gowanusstudio.org/jello Emilie Baltz 56 of 60

Sweet Jell-O Surprise Host Anney Fresh and Judge Keith Ozar have a moment.
www.gowanusstudio.org/jello Emilie Baltz 57 of 60

Jell-O Contender Steph Mantis and her dinosaur.
Designed by: Steph Mantis
www.gowanusstudio.org/jello Emilie Baltz 58 of 60

Pinning a Winner Jell-O host, Anney Fresh, helps Special Jury's Bad-Ass Award Winner Hugh Hayden afix a custom laser-cut prize ribbon.
www.gowanusstudio.org/jello Emilie Baltz 59 of 60

There's always room for Jell-O After winners were announced, guests sampled the Jell-O creations and washed them down with, what else, Jell-O shots.
www.gowanusstudio.org/jello Emilie Baltz 60 of 60

Limited only by the structural integrity of gelatine and their imagination, designers battled out the third annual Jell-O Mold Competition with Jell-O dogs, floating dentures, Walt Disney's head, and edible taxidermy in Brooklyn, New York.