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Zona Tortona at Salone del Mobile Milan 2015

By Teshia Treuhaft - April 24, 2015

Passing over the footbridge into Zona Tortona Zona Tortona opens its doors to hundreds of exhibition spaces from industrial complexes to tiny storefronts for Milan Design Week. Teshia Treuhaft 1 of 65

Girl's Room by Sebastian Masuda Masuda's Girls Room was a massive enclosed space that took up the width of the Tokyo Design Exhibition Space. Teshia Treuhaft 2 of 65

Girl's Room by Sebastian Masuda Inside Girl's Room, Masuda imagines a 'Colorful Rebellion - Seventh Nightmare' bedroom in Harajuku Kawaii style. Teshia Treuhaft 3 of 65

JoT by HENKA Inc. JoT is explained by a representative from HENKA. Teshia Treuhaft 4 of 65

JoT by HENKA Inc. JoT is the next phase of IoT, giving an audible sound or 'voice' to inanimate objects. Teshia Treuhaft 5 of 65

Narikiri Showdown by daisy* Narikiri Showdown lets you dive into a virtual fighting game. Teshia Treuhaft 6 of 65

Zipper Magazine Zipper introduces 4 typical styles that represent Harajuku street style. Teshia Treuhaft 7 of 65

Zipper Magazine Harajuku Street Fashion Magazine Zipper highlights 3 fashion vocational school students. Teshia Treuhaft 8 of 65

Mind Universe by Taku Satoh x Rhizomatiks x evala A digital installations inviting audience into the world of ZEN through 3-point eye sensing technology. Teshia Treuhaft 9 of 65

TWOTONE The TWOTONE photobooth captures 'screaming faces' Teshia Treuhaft 10 of 65

Finding New Position & Design Icons by Y Inc. Leather adjustable coat hanger Teshia Treuhaft 11 of 65

SHITEN chair by Su Suzuki Part of the Toko Student Grad Ex. Teshia Treuhaft 12 of 65

Reverb Scape by EP3 Part of the Tokyo Students Asia Awards Nominees. Teshia Treuhaft 13 of 65

Color Casting Concrete by Ungyon Iwamura Part of the Toko Student Grad Ex. Teshia Treuhaft 14 of 65

Withstand Load Origami by Takuto Ohta Part of the Tokyo Students Asia Awards Nominees. Teshia Treuhaft 15 of 65

Graypants Installation Teshia Treuhaft 16 of 65

MOOOI Entryway featured Arion by Marcel Wanders Teshia Treuhaft 17 of 65

MOOOI Arion by Marcel Wanders with backdrop of MOOOI's new line of photorealistic carpets. Teshia Treuhaft 18 of 65

Exhibition shot that features Shift Dining Chair by Jonas Forsman Teshia Treuhaft 19 of 65

MOOOI MOOOI launches line of carpets featuring photorealistic prints and geometric patterns. Teshia Treuhaft 20 of 65

MOOOI MOOOI showcases a slightly sinister sense of humor with their chosen accessories. Teshia Treuhaft 21 of 65

MOOOI MOOOI launches line of carpets featuring photorealistic prints and geometric patterns. Teshia Treuhaft 22 of 65

MOOOI MOOOI launches line of carpets featuring photorealistic prints and geometric patterns. Teshia Treuhaft 23 of 65

MOOOI Charles Chair by Marcel Wanders for MOOOI Teshia Treuhaft 24 of 65

MOOOI MOOOI showcases a slightly sinister sense of humor with their chosen accessories. Teshia Treuhaft 25 of 65

Hammock Rest Area Guests take a break in the hammock ring outside Les Talents Francais du Design. Teshia Treuhaft 26 of 65

Via Design 2015 Entryway 27 of 65

EGIDE by Apollo Lin Helmut made from linen fiber Teshia Treuhaft 28 of 65

IN'BO by Le Lhenry//RHC Bamboo Fixie Bicycle at Via Design 2015 Teshia Treuhaft 29 of 65

Le Fabshop by Project Re_Mug 3D printed connectors for making furniture at Via Design 2015 Teshia Treuhaft 30 of 65

Luxury Riding by Element Commun, Julien Legras and Vincent Blouin Saddle Cart Teshia Treuhaft 31 of 65

Lexman / Leroy Merlin by Olivier Lambin and Christiphe Sapena Clip-on multi socket Teshia Treuhaft 32 of 65

Sillon by Camille Riboullaeu Chair showcasing the possibilities of low-cost plastic during Aide a Projet Via Teshia Treuhaft 33 of 65

Recto-Verso by Bina Baitel OLED lamps for Aide a Projet Via Teshia Treuhaft 34 of 65

Knot Chair by Nathanael Desormeaux and Damien Carrette Knot chair ties together mechanically using no welding for structure, a piece of from Aide a Projet Via. Teshia Treuhaft 35 of 65

Mellow by Oceane Delain Sofa is adjustable through the banding over the foam rubber body of the seat, show as part of Aide a Projet Via Teshia Treuhaft 36 of 65

Intersections by Izabela Boloz Intersections exists between art and design combining colorful shapes that meet and weave together into furniture. Teshia Treuhaft 37 of 65

The Sound of Textures presented by IVANKA Leading concrete brand IVANKA invites visitors to listen to the sound of concrete surfaces. Teshia Treuhaft 38 of 65

CAMERICH shows 1KM-HIGH Models of urban-rural habitats with Tsinghua University School of Architecture and StandardArchitecture Teshia Treuhaft 39 of 65

models of urban-rural habitats with Tsinghua University School of Architecture and StandardArchitecture Teshia Treuhaft 40 of 65

Chromatica by Digital Habits Wireless color lamp and speakers. Teshia Treuhaft 41 of 65

Cozi Studio Presenting a dialog between craft and technology with 3D printed lights. Teshia Treuhaft 42 of 65

Cozi Studio Presenting a dialog between craft and technology with bent lamination bowls. Teshia Treuhaft 43 of 65

Seating by Pietro Travaglini Design show as part of "Get off the ground" Teshia Treuhaft 44 of 65

Beau & Bien by Sylvie Marechal Teshia Treuhaft 45 of 65

Helio Curve Sculpture in Motion 2.0 Kinetic Sculpture for Hyundai Teshia Treuhaft 46 of 65

First titleHelio Curve Sculpture in Motion 2.0 Kinetic Sculpture for Hyundai Teshia Treuhaft 47 of 65

Lexus - A Journey of the Senses Teshia Treuhaft 48 of 65

Lexus - A Journey of the Senses Show featured a vibrating room that engaged both sound and touch. Teshia Treuhaft 49 of 65

Show featured a vibrating room that engaged both sound and touch. Teshia Treuhaft 50 of 65

Lexus - A Journey of the Senses Taste and visual were combined with a virtual body of water during Lexus exhibition. Teshia Treuhaft 51 of 65

Lamps by Formaliz3d 3D Printed Lamp clusters Teshia Treuhaft 52 of 65

Entering Meet and Matter by Tuttobene Teshia Treuhaft 53 of 65

Diamond by Neo/Craft at Meet and Matter Show Teshia Treuhaft 54 of 65

Isom by Neo/Craft at Meet and Matter Show Teshia Treuhaft 55 of 65

Kaleidos Vase by The Cottage Industry at Meet and Matter Show Teshia Treuhaft 56 of 65

Yosegi Light by Marco Iannicelli at Meet and Matter Show Teshia Treuhaft 57 of 65

Yosegi Light by Marco Iannicelli at Meet and Matter Show Teshia Treuhaft 58 of 65

Fabian Seibert Sülzkotlett at Meet and Matter Show Teshia Treuhaft 59 of 65

Fabian Seibert Sülzkotlett at Meet and Matter Show Teshia Treuhaft 60 of 65

Pikaplant Jar by Pikaplant at Meet and Matter Show Teshia Treuhaft 61 of 65

Pikaplant One by Pikaplant at Meet and Matter Show Teshia Treuhaft 62 of 65

Pikaplant Tableu by Pikaplant at Meet and Matter Show Teshia Treuhaft 63 of 65

The Big Bubble Light by Alex de Witte at Meet and Matter Show Teshia Treuhaft 64 of 65

Lighten Up by Jolanda van Goor at Meet and Matter Show Teshia Treuhaft 65 of 65

Zona Tortona in Milan tends toward the eccentric. The neighborhood has rapidly become known for housing projects and shows that lean toward concept and scale. This year we were impressed to see a particularly diverse selection from countries France and Japan . Two shows, France Design and Tokyo Design Week stood out as offering perspective about the current state of design in France and Japan. Toyko Design Week was an eclectic collection to say the least—covering virtual reality with 'Mind Universe' by Jins Meme to a collection of traditional Kawaii Harajuku Fashions curated by Zipper Magazine. On the other end of the spectrum France Design Week included 14 prototypes from 12 next-generation French Designers in Les Aides a la Creation Via (Via Design 2015 - VIA Creation assistance awards). The showcase focused on innovative material use and integrated new protocols for furniture and interior design.

Additional highlights included a massive showing from MOOOI who publicly launched their new line of MOOOI Carpets. The low-lit interiors of the MOOOI show lent the pieces a sexy (and somewhat sinister) ambiance against the background of a number of new pieces and photorealistic new printed carpets.

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Teshia Treuhaft

Teshia Treuhaft is a Michigan-born designer. Upon graduating from back-to-back degrees, a BFA from the University of Michigan and MFA of Furniture Design from RISD, she moved to Berlin to pursue a research project considering shifting paradigms in design education. Teshia currently works at the tangible UX startup Senic.