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San Francisco - June 6, 2006
Products and their Ecosystems:
Understanding the power of context
in product innovation
Products exist in a vast, often-messy environment of services, brands, cultures and competitors. But successful companies are realizing that deliberately and strategically designing products for the context in which they live can result in more imaginative, better integrated, and ultimately more humane offerings. From MP3 players and gaming consoles to kitchen appliances and office furniture, this panel discussion will focus on how to incorporate holistic thinking into product development, creating objects that are not only sensitive to their surroundings, but often define them
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Jessie Scanlon BusinessWeek |
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Steve Portigal Portigal Consulting  mp3 file (21MB) |
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Diego Rodriguez IDEO & MetaCool mp3 file (15.9MB) |
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Peter Rojas Engadget mp3 file (12.5MB) |
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Robyn Waters RW Trend |
At PSFK - the collaborative trend reporting site: Design 2.0 Panel by Jack Cheng
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From the Zollverein School of Management and Design: An overview of the event from Rolf Mehnert.
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From the European Centre for the Experience Economy: Design Driven Innovation by Otto Driessen
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From moderator Bruce Nussbaum's blog at Business Week: The Core77 Design 2.0 Conference Rocked
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