Hot on the heels of LG announcing their forthcoming flexible displays, a company called Atmel has begun flogging XSense, their new ultra-thin touchscreen technology that's capable of bending and going just about full-bleed.

While comparing the two technologies is admittedly a bit apples-to-oranges—LG's black-and-white device is user-malleable, whereas XSense's color display seems intended to hold a fixed contour—the display promises to "open new dimensions for industrial designers," says Atmel Marketing Director Mariel Van Tetenhove. And unlike LG's device, XSense is touch-capacitive. Take a look at the video after the jump:

I'm not sure how flexible they can get with this, but what I'd love to see is an enormous display—like, blueprint-sized—that you could roll up and fit into one of those ArtBin tubes.

via engadget