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  Sustainable?

  13 years ago

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  Regardless of the packing, does one notice the razor within? One of the most shoplifted products on the planet. The razor is completely disposable and un-recyclable (not to mention over stylized).
  
  What happened to the time spent enjoying the process of shaving with a safety razor or straightedge? Cheaper, greener, slow design.

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  -M@

  13 years ago

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  ??
  How could this win a top award?! Seriously, this same type of packaging has already been used in other sectors for years!! (uhhh food packaging for instance)
  Sure, for a company like PG to use better materials and actually get away from the clamshell is a great thing but award worthy..questionable.

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  Agrees

  13 years ago

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  I agree with Concerned; these people are unscrupulous. However, this is an improvement on previous packaging. And besides, that package looks like a really handy organizer for small screws, nails, washers -- the reusability factor should also be considered.

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  Concerned

  13 years ago

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  Beware of accolades to a company and industry that has reaped untold rewards while filling our lands with non-recyclable, often unnecessary, oil-based product. Sure it seems an improvement, but consider a tax on such polluting consumables.

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  bluezz

  13 years ago

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  this package is designed by Burgopak

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  Eddison

  13 years ago

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  Could packaging like this be like Netflix mailers? Open package - remove product - close package - drop empty package in mailbox.

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  Trevor

  13 years ago

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  I have always half-way seen the clamshell as a security measure. Trying to open one in a store would be incredible conspicuous...

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  Paul Vickers

  13 years ago

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  We arrived at exactly the same conclusions about plastic blisters an wrap rage when we designed the innovative Lucibel low energy CFL lightbulb packaging in 2010. This won a Gold Award in the Pentawards 2010. Pack visible at Lucibel, Pentawards and www.paulvickersdesign.blogspot.com.
  Created with Nouvel Oeuvre Paris.

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  tim Rowledge

  13 years ago

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  A massive improvement in clamshell packaging would come from simply leaving the corners clear of the seaming and edge shaping. That would make it a lot simpler to get scissors started, avoiding the initial high force and high risk cut.
  Not as nice an idea as getting rid of the damn things entirely but I think a useful and essentially no cost improvement. Should you get rich from implementing it I'd appreciate a small kickback...

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  Eddison

  13 years ago

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  Did we have a 1HDC on this before?
  
  And is that Marcia Brady? I think I saw that episode.

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  justadesigner

  13 years ago

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  One of the advantages of clamshell is usually the see-through quality. Does this material offer the same appearance? Seeing a product is important and if the package is easy to open, who will stop from opening it to see the real product inside?

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  ID guy

  13 years ago

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  ...so who designed it (P&G blanket credit doesn't count)?

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  aquavit

  13 years ago

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  Awhile ago, though I can't recall where, I read about the best way to open a clamshell package with minimal rage & potential for bloodshed: using a can opener. I can attest that it works like a charm, although if there are important notes on the paper inside the packaging, sometimes you can snip a bit of them off. Usually there's enough margin that it won't be a problem.
  
  That said, I'm all for making the clamshell package obsolete.

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