Core77

Salone Milan 2011 On-The-Go: Moooi Advertises with Chairs Not Bills

By Lisa Smith - April 12, 2011

in Salone Milan

Kind of cheesy, but super effective: Moooi has been advertising its Zona Tortona location with chairs locked to fences and left in traffic circles. No bills to post, but we wonder who gets the chairs when the show is over.

o

Favorite This
Q
1

Comment

Comments

Wes Towers@Graphic Design Melbourne

13 years ago

Z

Z

Reply

These yellow chairs look cool. No wonder they were effective as marketing tools. Are they sturdy enough to be used as a seat? If they are, then their usefulness and practicality were added reasons to their effectiveness. Great!
!Report as spam

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

Salone Milan 2011 On-The-Go: Moooi Advertises with Chairs Not Bills

Comments

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Directory Company Profiles

Core77 Directory

K

Welcome

K

Welcome

K

Reset Password

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.