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Salone Milan 2011 On-The-Go: Moooi Advertises with Chairs Not Bills

By Lisa Smith - April 12, 2011

in Salone Milan

Kind of cheesy, but super effective: Moooi has been advertising its Zona Tortona location with chairs locked to fences and left in traffic circles. No bills to post, but we wonder who gets the chairs when the show is over.

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Wes Towers@Graphic Design Melbourne

13 years ago

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These yellow chairs look cool. No wonder they were effective as marketing tools. Are they sturdy enough to be used as a seat? If they are, then their usefulness and practicality were added reasons to their effectiveness. Great!
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