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Wine packaging redesign gets the tattoo treatment
Will oenophiles flinch? The U.K.-based Cornish Mead Company has taken on a radical (for the wine industry, anyway) package redesign featuring wraparound graphics inspired by, of all things, tattoos.
"The Cornish Mead Company won't be contending with the standard wine market, as these products tend to strive for a refined image, whereas mead is usually sold on its strength and character," explains Jason Salisbury, design director of Gendall, the company contracted to do the new look.
It would be nice if the design across their product line mirrored real life, with the tattoo concepts becoming more ill-advised as the alcohol content went up.
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