Core77

Will the Real Bunnies Please Stand Up?

By mike@burnlab - October 5, 2007

in Object Culture

Why does that new Bravia ad look so familiar? Oh, right... KozyNDan did it years ago.

Here's what they say: Its hard to think that people at Passion Pictures did not have this early panoramic of ours in mind when they created this new spot for the SONY Bravia line.

To add insult to injury, someone from Passion Pictures contacted us almost two years ago asking to see samples of our work (including this panoramic) as they were interested in working with us. We sent them samples and then heard nothing from them ever again. (It should be noted though, that the more likely culprit is the ad firm who hired Passion Pictures, Fallon.)

Still, its a clever ad.

Related: the original Bunny Tsunami for Giant Robot

It's not like KozyNDan are so outside of mainstream media that nobody would eventually notice. I still love the ad, but this certainly takes some of the magic away. I've seen it happen so many times at big agencies - there is little regard for the line between inspiration and flat-out plagiarism, and often a complete lack of conscience or even understanding why it's wrong. (Some people call it "business", but psychiatrists call this kind of behavior "psychopathy".)

Also related: Lebbeus Woods vs. 12 Monkeys

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ahem

16 years ago

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well the guy at fallon who came up with the bunny 'rip-off' also came up with this 'rip-off'
letterman
http://www.youtube.com/watch?v=vj0uvl5kbhw&feature=related
sony
http://www.beam.tv/beamreels/reel_player.php?reel=NNkmVDbjkf&file=xmFvSwsqNV
his name is Juan Cabral
and he is , as a result of the successful sony adds, one of the most in demand creatives working in advertising today and probably very very well paid
sad how plagiarism is rampant in advertising, but kinda obvious too.

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glenn weiss

17 years ago

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What about conceptual artist Marta Minujin who released hundreds of rabbits into the streets of downtown Buenos Aires in the 1960s? Where does she fit in?
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