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Weather-sensitive Max Factor advert

By squirrelbait - November 14, 2006

in Object Culture

The young lady on the new Max Factor billboard convincingly suffers from raccoon-eye every time it rains. Leo Burnett delivers yet another concept that steps it up a half-notch.

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Alena

17 years ago

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How do you get it to make the mascara run?? Do painters come out and repaint it every time it rains? And then do they come back to fix the spears made because of the rain?
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niti bhan

18 years ago

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aaah, but is it a mascara I'd wanna buy if this happened to me everytime it rained?
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