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Um, yes.

By Allan Chochinov - February 26, 2009

in Object Culture

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emily

15 years ago

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Keep up? Not everyone reading this is a design professional living in an area Tropicana serves. A few words of explanation would have been nice. Plus, note how incoherent the conversation is due to the delay in approving comments. Both suggest something of a lack of interest in being a real interactive blog engaging the input of a general readership beyond the 'design an uncomfortable chair' clique. I think the 'be useful, be environmental, be accessible' mantra is rather skin deep.
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Dottie Cartwright

15 years ago

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Now, let's see about Argo!
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x+y

15 years ago

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i thought every one heard. there is a rumor going around that they were keeping the caps, you know , the ones that are supposed to be oranges but really look like the cap has a rare skin disease.
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Ian Fung

15 years ago

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They've updated their packaging recently to a very minimalist design. My thoughts were that the new packaging doesn't evoke the sunny goodness that the old ones did. Not everything looks good Bauhaus style. Not sure if this is what Allan was referring to though.
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Brian

15 years ago

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They went back to their old packaging. They apparently had such an outpouring of hatred for their redesigned packaging, they had to go back to the old packaging.

http://blogs.ft.com/gapperblog/2009/02/pulp-friction-at-tropicana/
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Derek

15 years ago

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Is it back? Did they get rid of that horrible new redesign? Hopefully.
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justin

15 years ago

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yes as well the generic 'redesign' needed to go
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Franxou

15 years ago

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Yeah, calcium added to orange juice, while this may put the "100% orange juice" claim on jeopardy, there's nothing to worry about, but I still prefer good milk.
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vixblu

15 years ago

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I think the discussion (of redesign package) is missing, found some discussion here: http://www.subtraction.com/2009/02/24/orange-you-sorry-about-tropicana
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isabel

15 years ago

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um, no! the new packaging rocks.
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Anthony

15 years ago

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They redesigned and came back.... I didn't notice either. Haha

http://narrativebranding.wordpress.com/2009/02/23/where-did-tropicana-go-wrong/
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Mic

15 years ago

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did anyone notice the new form and design they are using? I'm not talking about the different shaped containers, but the same cartons as seen above. The major difference is logo configuration, the presentation of the design, and the over all theme. Plus, they have a half of an orange as the cap now which is simply brilliant and its one of those ideas that people go "why didn't they do that before?" or "why didn't I think of that" (AKA wditot). Anyway, the major reason for the change, and this is just speculation, is "Florida's Natural" OJ has pretty much made exact replicas of the above design, plus they are caring about 10% more so combined with consumer confusion and similar taste they have managed to steal some of Tropicana's thunder. I linked the new design we ad for all to see.
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Tom

15 years ago

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Tropicana got into bed with a "web 2.0" design for their new packaging and the public hated it. So much so, that Tropicana decided to revert back to their original packaging (above image).
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kcsdetroit

15 years ago

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what, are we lamenting the passing of these labels? i could hardly identify the new walmart knockoff design.
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sinclair

15 years ago

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yeah. I think they made a big mistake.
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Klas Harris

15 years ago

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Um, could it be about the new graphics?

http://www.underconsideration.com/brandnew/archives/pepsi_takes_the_tropic_out_of.php
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JRH

15 years ago

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Following the overwhelming complaints of consumers over their packaging redesign, the Tropicana brand has been reverted to its old packaging.
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herc

15 years ago

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http://www.nytimes.com/2009/02/23/business/media/23adcol.html?_r=1&pagewanted=all
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austin

15 years ago

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I think they're expressing support for the old package design instead of this year's redesign? Maybe?
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shaun Seneviratne

15 years ago

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i actually liked the new design and i'm a lil bummed they are reverting back so soon
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tinabeans

15 years ago

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http://www.nytimes.com/2009/02/23/business/media/23adcol.html

luckily, they are keeping the little orange fruit-shaped cap, but only for some new product called Trop50... their "diet orange juice"
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rg

15 years ago

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there's a branding dilemma going on with tropicana. they presented a new design a few months ago that was a huge mistake. http://blog.printmag.com/dailyheller/CommentView,guid,068e8b2f-4b17-4487-90ae-7a8ef2afb244.aspx
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davidcz...

15 years ago

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he means this:

http://redesignrelated.com/post/80948802/tropicana-redesign-rolls-back
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shannon

15 years ago

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I'm really sad they're changing it back... boo, Tropicana. :-(
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Matt

15 years ago

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Yes!
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John the Statistician

15 years ago

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For the confused: http://www.designboom.com/weblog/cat/8/view/5557/consumers-want-the-old-packaging-of-tropicana-juice-back.html
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ken

15 years ago

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Tropicana re-designed their packaging. it is poor at best.

KEEP UP!

http://www.tropicana.com/
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Michael Bull

15 years ago

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The old packaging is back. The new one (only weeks old) already got canned. Consumers didn't like it.
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sigz

15 years ago

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http://redesignrelated.com/post/80948802/tropicana-redesign-rolls-back
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Jason

15 years ago

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The difference in size between the old tropicana package and the new one. Needless to say, they charge the same price. One of many redesigns of packages. Either way, this is a weird post
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Amelia

15 years ago

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Here's what a quick google search returned. I honestly hadn't noticed the new packaging... shows how much orange juice I buy. http://blogs.ft.com/gapperblog/2009/02/pulp-friction-at-tropicana/
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Craig

15 years ago

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Oh hecks yes! I have stayed out of the juice aisle for the last 2 months because of Arnell! So glad Sterling's tried and true imagery is back.
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p.

15 years ago

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I think they had a redesign a short while ago, and it was poorly received. I presume they've switched back, unless I'm also missing something.
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Tory

15 years ago

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um, yes. another bad choice of materials use in packaging...
completely un-recyclable, and of limited reuse value.
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Carl

15 years ago

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A little background:

http://boards.core77.com/viewtopic.php?t=17677
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Bart Liang

15 years ago

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um, I do not follow.....
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jason

15 years ago

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Yet another great tale of man vs brand.

Some background info here...
http://www.nytimes.com/2009/02/23/business/media/23adcol.html?_r=1
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chris

15 years ago

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Smaller size same price? I don't get it. A call to expand varieties? Paging Dr. Moskowitz.

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1234

15 years ago

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I think he is just pointing out that they've gone back to their old design on the cartons after many people complained about the new design.
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Brant

15 years ago

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The re branding of Pepsi-owned Tropicana has been recalled.

The "straw-in-the-orange" lives!

http://www.fastcompany.com/blog/linda-tischler/design-times/never-mind-pepsi-pulls-much-loathed-tropicana-packaging
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Loonatic

15 years ago

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I'm actually disappointed Tropicana is going back to this packaging. Sure, the Arnell design was perhaps overly Obama-fied and a little generic, but I think this decision sets a dangerous precedent for designers. Designers constantly complain how difficult it is to get large corporations to make bold decisions. This decision will make it even more difficult.
We should be rising up to prevent this regression, not embracing it!
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Ken

15 years ago

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The Packaging was re-designed and it is poor at best

KEEP UP*

http://blog.printmag.com/dailyheller/CommentView,guid,068e8b2f-4b17-4487-90ae-7a8ef2afb244.aspx
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Collin

15 years ago

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I believe that they had recently changed the design to an epic and generic branding failure. They may have changed it back to the original. so yes?!
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tarynpaper

15 years ago

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is this to start the whole "ARNELL GROUP RUINED TROPICANA PACKAGING" fight again?
bc i would like to be the first one here to say that I love the new packaging and it makes my orange juice taste healthier. period.
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peter hamtramck

15 years ago

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They want Tropicana to go back to the old graphic design for their OJ containers.
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Taylor

15 years ago

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Incredible.

For those who have been living in a hole... Tropicana released a new packaging design in Jan09.

Due to excessive public disgust of this new design, Tropicana just decided to go back to their original packaging design.

A company actually listening to their customers, wild.

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Jeff

15 years ago

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http://redesignrelated.com/post/80948802/tropicana-redesign-rolls-back
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Robin

15 years ago

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There was a discussion thread here on the subject of Tropicana's packaging redesign. The main point was that nobody liked the new packaging because it dispensed with the cute red & white striped straw piercing the orange, and just generally looked too sterile and characterless for such an iconic product. Apparently the honchos at Pepsico were sympathetic to their market and reverted to the old packaging. Now if only they would scrub the new Pepsi branding.
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Meg

15 years ago

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The post at the New York Times said it best.

"Tropicana Discovers Some Buyers Are Passionate About Packaging"

So true. It's not just designers; my mother was even complaining about it. A lot of time she bought generic OJs because there wasn't enough brand separation.
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cali

15 years ago

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Tropicana is going back to their old packaging.
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asango

15 years ago

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Pepsi is pulling the new packing of Tropicana based on its horrible reception in the market and returning to the previous version.
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DL

15 years ago

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...they brought back the orange with a straw. The public basically revolted over the new, cleaned-up generic design and they brought it back. Some graphic designer didn't do their brand equity home work...
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RichE

15 years ago

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I am also confused...
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Billy Vespa

15 years ago

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ummm, what?
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emily

15 years ago

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What am I missing?
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