Designer Joongho Choi, who created a design blog stir earlier this month with his counterbalanced lamp, is actually part of South Korean design collective Idealgraphy, whose other members' work is also well worth looking at. Below are just a few projects:

Eunwoo Lee's Magic Hour bookshelf.

Hyeji Kwon's Fly Up table.

Hakgon Joo's Better Wood Shelf.

Hwajin Jung's The Light Container.

Hyunsoo Choi's Space Music Flow cell phone concept with Bluetooth speaker cradle.

The first and last Choi's mentioned in this entry, Joongho and Hyunsoo, also collaborated on the Potplate with integrated trivet.

Idealgraphy is rather unique for an Asian design collective in that they actively promote individuality rather than the group-think more culturally common in the region. Check out the rest of this collective's killer work--which will take up more than a little time--here.