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The Latest from ZIIIRO Watches

By Ray Hu - December 21, 2011

in Object Culture | Accessories

As the calendar year draws to a close, ultracontemporary watchmakers ZIIIRO are pleased to announce the release of two new models: the "Ion" and the Proton." The former watch design (left) marks a radical departure from the chic / sleek aesthetic of their debut from a year ago and Spring 2011 releases, though ironically this is precisely because it features what is essentially a classic analog display.

Still, the "Ion" is entirely in keeping with ZIIIRO's minimalist design philosophy, the face stripped down to a disc with a pair of disparately-weighted radial lines (i.e. the hands of a clock). "The Ion offers a touch of simplicity with its minimalistic dial and two-hand analog movement. Comes together with an understated transparent bracelet strap, this combination reveals a truly elegant timepiece."

The "Proton" is simply an update on the display that they developed for the "Aurora" and "Celeste" models.

Both the "Ion" and the "Proton" are available in three colors: transparent, transparent-smoke and milky-white, and "both models are fully interchangeable with all watches from the bracelet series (Gravity, Aurora, Orbit, Ion and Proton)." They're currently available for pre-order from ZIIIRO's online shop, set to ship on December 23rd.

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Andrew

12 years ago

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I'd have thought the bigger issue is how the watch is held to your wrist. Having a large watch flapping around all day would be quite annoying, they must offer a range of sizes?
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Ding

12 years ago

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it's kinda ridiculous, $200 plastic watch. however, it's about the style. it's unique. if i had 200 bucks, i'd get one. but i'd probably spend the $200 for something else, because I will check my phone instead...
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Nick

12 years ago

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Kevin, ever thought of the fact that watch is also a type of jewelry? And that watches are being thrown out of the market because everyone uses their phone to look at the time?

So, what are you going to do then? Still focusing at being functional or give up and innovate?
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Kevin

12 years ago

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These are the most rediculous watches. This is why I hate Industrial Design sometimes. This company has totally lost sight of the function behind a watch, which is to tell time. It's purely aesthetics and if anyone were to ask you if you had the time, you'd have to just stare at them and reply "no". How is that good design, and why are they even being recognized on this website?
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