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The Calculus of Healthy Eating

By Steve Portigal - June 5, 2007

in Object Culture

We're reminded of Jerry Seinfeld's comparison of cough medicines: "This is quick-acting, but this is long-lasting. When do I need to feel good, now or later?" Here, Safeway tries to information-design its way around a complex, socially-constructed food/health choice problem.

(shots of the full display here and here)

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jjello

17 years ago

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Feh. Safeway is just trying to promote it's own brand of industrially processed food. Low fat, fat free, "light"! Where are the fresh fruits and vegetables? Herbs and spices? I hate this kind of BS.
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