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The ballsiest Nike installation you've ever seen

By Rain Noe - August 13, 2010

in Object Culture

Last month I was so caught up with the World Cup games, I never caught wind of the subsidiary events happening around South Africa. Like this killer Nike installation by Ratcliffe Fowler Design, erected in a Jo'burg shopping mall: The 20-meter high figure is modeled after Carlos Tevez, and the 5,500 "pixels" are actual balls that were subsequently donated to football programs around South Africa.

Check out the video of it going up:

via the coolhunter

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geem

14 years ago

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Very impressive and beautiful. Only thing that bothered me about the video is you can't really see anyone working on it. I suppose they're hanging the elements from above, so out of the frame? But there's something just so "Nike" about that slickness... as if it just happened, fast-motion, out of nowhere. But again, a very impressive piece of commercial art.
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Hollis

14 years ago

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When I first glanced at this I thought they were tennis balls, but soccer balls, dang. This thing must have been huge! Props to Nike for giving a little back to the community too.
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Andreas

14 years ago

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pixels in 3d are actually called voxels :)
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Ajani

14 years ago

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This is such an awesome installation!

Nike for the win.
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