In my early ID days, I rendered a hell of a lot of toothbrush designs while working for an oralcare company. Some of them played with the angle of the head, the neck and the bristles, but one thing we never thought to do was rotate the entire head 90 degrees. Now a company called More-T is doing just that.
The company claims that "the traditional straight-end toothbrush...was designed to resemble the straight-edge razor. In fact, the straight-end toothbrush has not changed its design since its invention in 1498," which I found somewhat strange, as I could've swore that straight-edge razors with handles came about later than that, during the Industrial Revolution, and had never heard that toothbrushes were meant to mimic razor forms. I also thought the form factor of a toothbrush, including the alignment of the head, was pretty form-follows-function.
More-T, however, say that their orientation and the soft bristles they use "[provide] for deep cleaning" with less effort. They also cite that their product "promotes up & down brushing" and is "better at cleaning [the] tongue," and I can't argue the latter point.
My previous oralcare experience makes me biased, and I want to hear what you think: Do you see the benefits of this new design, or do you think it's an "if it ain't broke..." type of situation?
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You're correct 1600s for the Straight Razors. So regardless of the validity of their idea for cleansing of teeth they're off with their claims which just is annoying to me.
Only the front teeth are important right guys? Guys?
It won't brush the back teeth in an up and down motion, nor will it brush tops of teeth as well as a regular toothbrush.