Sign In / Join Now

Core77

e

Sign In / Join Now

e

Subaru on How to Design a Mediocre Car

By Rain Noe - January 18, 2011

in Object Culture

Introducing the 2011 Mediocrity, which of course comes only in beige:

No, it's not a real car; it's an amusing commentary by Subaru on the current state of mass-market auto design. The website of the viral campaign features silly and de rigueur touches like mock social networking features, a "build your own" section and the ever-important Designer Interviews, where they discuss their "inspiration" for the car's design:

Dig it? There's more videos here.

o

Favorite This
Q
1

Comment

Comments

pixelnate

13 years ago

Z

Z

Reply

This campaign is about a year old now. Must be a slow news day.
!Report as spam

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

OR

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

OR

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

r

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Test it out; it only takes a single click to unsubscribe

Subscribe

Our website uses cookies to enhance the site operation and understand traffic and website performance. Learn more. Accept Cookies