Upon hearing of this project my first thought was "You've gotta be ballsy to tackle a re-design of something as established as a Persian rug," but then I thought, "When was the last time I or anyone I know actually purchased a Persian rug?"

Writes ID'er Paul Hendrikx, co-founder of the Netherlands' Studio Mango,

The Persian carpet is a product which has been around for centuries if not a millennium, a product with great tradition and heritage. Nevertheless its appeal has been decreasing, many young people consider it to be an object for granny's house. So Studio Mango decided to grab the rug and update it to be ready for the year 2010 without losing touch of its original origin and heritage. A collection of 6 different models and sizes has been taken into production by Umbra.