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Sony's new L Series still maintaining their own design edge

By Rain Noe - November 4, 2009

in Object Culture

The thing I appreciate about Sony: When they go into "design battle" with a competitor, they don't ape the opponent's design as every other company seems to do these days, but come up with their own lines instead. Such is the case with their recently-released L Series Vaio touchscreen PC, which forgoes the silver gloss and gooseneck stand of Apple's iMac, opting instead for a positively Bauhausian screen-frame that provides a space for the keyboard to be tucked into when not in use.

Ironically, it seems Sony is taking their competitor's old motto, "Think Different," to heart.

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Sony's new L Series still maintaining their own design edge

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