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Sign of the Times
Last week, the Times Square district gained its latest sign as the logo of the New York Times was installed on the Eighth Avenue facade of its new Renzo Piano-designed headquarters tower.
But what looks like a simple sign -- if a 110-foot-long logo set as a 10,116-point version of the newspaper's iconic Fraktur font can be called simple -- is actually an intricate assemblage of nearly a thousand separate custom-designed pieces, each a painted extruded aluminum sleeve a little more than three inches in diameter.
Read the story of how and why design firm Pentagram came to design the sign.
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