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Rob Law's decade-long children's product development process

By Rain Noe - October 5, 2009

in Object Culture

Industrial designer Rob Law, the man behind the Trunki rideable suitcase for children, is a patient man. In his own words:

Trunki took nine years to reach the shelves and is a classic David versus Goliath adventure; the struggle against all odds to deliver an innovative product to market and the delight in proving so many adversaries wrong along the journey.

Law, who is now the principal of children's travel product company Magmatic Design, explains the process to Sky TV in the video below.

via sky news

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Rob Law's decade-long children's product development process

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