Early on in World War I, artists were brought in to custom paint camouflage on war ships and large passenger liners. Based in part on the artistic fashions of the time, particularly Cubism, this soon became known as "Dazzle Painting" and continued to be used until the end of World War II.
U-boats did not aim their torpedos directly at a ship to sink it. Because the target was moving, it was necessary to aim ahead of its path in order for the torpedo to arrive in the correct spot at the same time as the ship. If the torpedo is too early or too late, it will miss. The primary goal of dazzle painting was to confuse the U-boat commander who was trying to observe the course and speed of his target.
Pictured above, the USS Mahomet and the French cruiser Gloire.
via: designobserver
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As far as the warships go, I think it also obfuscates not only location, direction and speed, but also quantity.
that they were also functional is an added bonus.
before sonar and radar made visual recognition (and thus deception) obsolete, these patterns allowed a ship to hide in plain sight, by confusing the information about its location, direction and speed.
Now days it seems most ships or a drab grey or drab bluish-grey which would make more sense.