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Pantone releases Matching System replacement

By Rain Noe - May 10, 2010

in Object Culture

You can't own colors, but you can darn sure own the numbers people use to refer to colors. Since the '60s Pantone has made a tidy business doing just that, and today they launch the Pantone Plus Series, an updated replacement for the Pantone Matching System. The Plus Series "supercharges [the Matching System] with a host of new features, colors and digital tools," including a sexy iPad app. Check it out:

What I'd like to see in the future: Pantone coming up with a numerical system to quantify human emotion. We'd see police reports stating "suspect indicates he was feeling Rage 264," your spouse could tell you she's feeling a 20% Grey Sadness, or on your birthday you could say "This is the best gift ever, I feel total Joy 5717-C!"

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Ron Potesky

14 years ago

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GOE continues. It is a great system which lives side-by-side with the new Pantone Plus Series. Pantone Plus is the new version of our original Pantone Matching System...with added colors (spot colors, metalics, neons) and chromatic design - with some new bells and whistles.Yes - GOE and PMS are graphic design focused. TCX is the Fashion & Home System....available in cotton swatches.

Pantone has excellent distribution in Asia....suppliers should have new books as customers request new colors...

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Lindsey Clark

14 years ago

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Hmmm... Pantone confuses me.

I currently use their TCX system, which is amazing. I order little 4x8" fabric swatches of the colors I want to use, then send pieces of them to our suppliers for color matching.
If the new Plus series offers more colors (grays specifically) than the TCX system with the ability to use fabric swatches, I'd happily switch.

I get the feeling (through their murky marketing language) that this new system is designed for printing applications. Great for graphic designers, as the PMS system was maddeningly limited in color choices...

Bottom line: how many years will it take for our Asian suppliers to get new books?

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yael miller

14 years ago

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Don't tell me they are not really behind the GOE system they just introduced prior to this. I think the GOE system is great - way more colors and more orderly. What exactly is the difference? Is GOE going to die?
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