The web is abuzz with news of the Lytro "Light Field" camera we posted on back in June, as they've now set final prices and are accepting pre-orders. The revolutionary camera lets you shoot everything you point it at, depth-of-field be damned, and allows you to "focus after the fact" in post-processing.
Technology aside we're most impressed with the form factor of the device, which tosses out 100-plus years of camera body designs and opts for an axial shape that looks something like a nautical telescope from the future. We imagine uptake of the device will be polarized, with traditional shooters dismissing "focus after the fact" as an artless way to save processing time up front while adding work at the back end, and enthusiastic hobbyists with less time put into building up quick focusing skills will not be able to live without it.
Prices are $399 for the 8GB and $499 for the 16GB model, though there's no mention of hard delivery times.
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Adam went around it but, namely, 3d, having a complete frame in focus and not having to worry about focus, not only while taking the picture, but you don't need a lens that focusses. I think that for this camera, they needed to be quick to market and make some capital for some further development. If they can get the pixel count up and get some nicer images they could become a contender. For example in video work, pulling focus manually is quite hard and usually is jittery when done by the camera, on top of having smooth focusing, a Lytro video camera could have cheaper optics that let more light in on top of being able to render in 3D with a single lens/sensor.
I'm not sure about the design, it does look good but I'm not sure about the usability, holding it like a flashlight would be nice but the screen looks a bit too small to see what you're framing when holding it at arms length. Won't diss until I actually try one.
The guy in the promo pic is a PAID ACTOR told by the photographer/company to hold it that way. So that statement has no value.
He isn't actually what we would call an actual user.
Oh, and I like the form factor, it looks interesting. People are complaining that you can't take one handed photos with this form factor, and that makes no sense to me. If you take a one handed photo, it will be blurry, no matter what the form factor your camera is. You should always be using two hands to take your shots, maybe this new form will remind people of that.
From what I can tell it looks annoying/hard to use. But that's just by looking at it.
PS you can still have a pretty camera that doesn't make the user wimper in pain from having to pinch hold it while taking photos.