For charting a career path in industrial design, Chris Miksovsky could have done a lot worse: After scooping up a Masters from the Stanford Design Program, he did a multi-year stint at IDEO before branching off to start his own company. Humangear, as Miksovsky's operation is called, is a San-Francisco-based product development firm "with a mission to develop real gear for real humans."

The company's primary line of products are small, simple, cleverly-designed containers, created with durability in mind (they all have lifetime warranties). I like them because they're subtle re-designs of existing objects that add a little design oomph. The GoTubb, for instance, is a small, circular hard container, but unlike your average pill container, it can be squeezed open (and snapped shut) with one hand. And the same groove that circumnavigates the body also provides a recessed area for labeling that won't get rubbed off.

The GoToob is a squeezable travel tube with one of those fancy no-drip silicone valves. It comes in three TSA-friendly sub-4-ounce sizes, and the medium 2-ouncer features a handy suction cup on the back. A rotatable ring on the collar provides notification of which mystery goop you've filled the container with.

The GoCup is a collapsible travel cup, also made from silicone. It comes in two sizes, and the larger 8-ouncer comes with something most travel cups don't: an integrated puck that holds pills. There are also volume markings on the insides, and the lids are vented, so any excess moisture left inside can dry out, leaving your bag funk-free.

One thing that bums me out about smaller companies like Humangear is that they often don't invest in high-quality videos (or in this case, any videos) that demonstrate their products. The best I could find on YouTube was this one from product launch platform The Grommet: