Copyright � 2005 by the eGullet Society for Culinary Arts & Letters, All Rights Reserved, Reposted with permission
A single peeled grape, still on its stem, dipped in unsweetened peanut butter and bread crumbs: the breakdown of the Peanut Butter and Jelly Sandwich to its essence. Chef Grant Achatz, formerly from the French Laundry, documented the concept development, prototypes, new methods of eating, and brand identity for his new restaurant, Alinea. Design process permeates everything!
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