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Dell's razor-thin Adamo design bites the dust

By Rain Noe - February 11, 2011

in Object Culture | Design Business

We're sorry to report that the Adamo laptops, which were some of Dell's boldest forays into mobile design and intended to be an answer to the MacBook Air, are having their lids closed forever. The eye-catching form just couldn't generate the enthusiasm needed to get consumers to swallow the $2,000-plus price tag, which is why the company is now clearing them out for as low as $799.

It can only be a good thing that Apple's emphasis on design has pushed PC manufacturers to attempt to follow suit, even if they fall short. We were worried the Adamo's sales failure would discourage Dell from continuing to invest in design, but happily CNET reports that Dell has a new design "possibly more compelling than...the Adamo" in the works.

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Fortino

13 years ago

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A well designed pc still can only run window, or Linux while a MacBook can run both and osx and you get the customer service and infrastructure apple has spent over 10years growing. Dell is barely hanging on, outsourced customer service and must rely on Microsoft or opensource for all software....ah, no thanks no matter how cool the design is and how high it was priced to appeal to the elite these guys still miss what makes apple a success.
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