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CrushPak

By Aart van Bezooijen - March 23, 2007

in Object Culture

Many packaging designers have broken their heads on getting a spoon integrated in the pack to support our 'on the go' lifestyles. The industrial design company Inveratek now launched an interesting alternative, whether you eat with or without spoon, it's up to you - which is probably the best of it all.

Inveratek's CEO Paul Adams notes: "It can be manufactured on existing form fill seal or pre-forming equipment and requires no special tooling or materials. In fact CrushPak's unique design means less plastic can be used than a conventional container, up to 36% less."

Fonterra (their New Zealand licensee) is currently surprising the locals with this packaging innovation. Inveratek also licenses major manufacturers in US and Europe, so probably coming soon to a supermarket near you.

via verpakkingsmanagement magazine

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Shannon

17 years ago

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I've used these in New Zealand! They're great. No mess and no leftovers. Don't have to put a spoon in the kids lunch box either.
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Jesse Newman

17 years ago

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I think its genious!
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Andrew Twigg

17 years ago

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Looks like it would make finishing off that last bit of (yogurt, pudding, etc) annoyingly difficult.
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Elit Alice

17 years ago

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wow. this is just disgusting. :P

you still need a spoon for that right?
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Gary

17 years ago

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Ever since seeing "Idiocracy" I now subconsciously evaluate every design and logo I see based on "would it fit in the world of 2505". This seems to qualify. Is this package something that enables people, in just a tiny way, to become stupider?

Brawndo's got electrolytes! It's what plants crave.
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