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Cow-like packaging design for soy milk

By Rain Noe - February 9, 2011

in Object Culture

I had to laugh when I saw this package design. (With, not at.) Soy Mamelle's container, designed by Russian creative agency Kian, is meant to drive home the point that the soy-based product is milk-like. In an era when most food packaging takes great pains to sensorially divorce the end-product from the smelly animal it (in this case ostensibly) came from, the Soy Mamelle bottle adopts the form of a squeezable latex cow udder.

Sure it's false advertising on some levels, since soymilk doesn't come from a cow and squeezing the nipples doesn't cause milk to shoot out of them -- it's got a regular cap and threaded bottle opening up top -- but you can't beat it for shelf presence and triggering people's "I must touch that" instinct.

The bottle also comes in a smaller glass version, but that's just weird; the whole point, I think, is that the packaging is soft and udder-like.

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Guy Wolff

13 years ago

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If the container is truly latex, is this a wise choice, since a soy based product is usually consumed by someone with a history of allergy problems?
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Jerry

13 years ago

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What's the material of the jug and how eco-friendly is it?
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Michelle

13 years ago

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Where can you purchase this product?
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