Core77

Clever clock design has an AA meeting once an hour

By Rain Noe - June 23, 2010

in Object Culture

Remember a few months ago, when someone wrote an article ridiculously suggesting the new iPhone had hit the limits of industrial design, and could be designed no further? I disagreed wholeheartedly and argued that a statement like that shows a real lack of imagination; just because you can't envision a further creative step doesn't mean that others cannot.

Here's a perfect example of my argument: You could argue that the clock, which has been around for centuries, has largely been perfected. Yet we continue to see all manner of innovative clock designs. The latest that made me grin is the Front & Back clock shown here, which cleverly integrates the AA batteries used to power it, rather than hiding them away; they become the hands themselves.

At press time we were unable to access the direct link to the clock--it appears to have been taken over by a link hijacker--but you can read more about the concept here.

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Neil Austin

14 years ago

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Hate to be pedantic, but those meetings would occur roughly every 66 minutes.
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brad

14 years ago

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The clock hand meet every 65 minutes.
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Josh

14 years ago

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>...suggesting the new iPhone had hit the limits of industrial design, and could be designed no further?

Perhaps the most asinine assertion I've ever heard.
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