Core77

Brilliant Package Design: Jar-with-a-Twist

By Rain Noe - July 29, 2013

in Object Culture | Packaging

Here's yet another badly-acted, supposed-to-be-ironic infomercial, but this one belies a clever product design. The Jar-with-a-Twist is a structural package design that operates like a deodorant stick, elevating the interior base as the user cranks. Have a look:

The cited three cents per unit in additional cost is something I'd gladly pay for the convenience of being able to get every last drop of the jar's contents. I love the brilliance of simply molding threads into the surface. And as someone who hates waste, I'd love to see this package design mechanism applied to, well, everything. How many millions of gallons of shampoo/toothpaste/mayonnaise/you-name-it must we throw out each year, simply because it's not practical to extract all of it?

The Jar-with-a-Twist concept was developed by this small team of guys and is currently patent pending.

o

Favorite This
Q
6

Comment

Comments

John B

11 years ago

Z

Z

Reply

I had the opportunity to engage in a conversation in a Linkedin group. The person out of Chicago created a lift concept. His design is unique. It's for all consumers and it doesn't involve a screw type mechanism. Look for Ron Jimdar
!Report as spam
Tom Mc

11 years ago

Z

Z

Reply

Eric:
You can put peanut butter in a tube and solve the problem!

!Report as spam
Eric

11 years ago

Z

Z

Reply

That video makes me laugh, mainly the million dollar part at the end.
Hey, I hate peanut butter knuckles as much as the next person, but I think I could just design a better knife to solve the problem.
!Report as spam
Tom Mc

11 years ago

Z

Z

Reply

As a package designer in the industry for over a decade, I'd love to see how this is executed. There are so many manufacturing details to be worked out the patent is the least of your concerns.

Draft angle, core removal, air/contaminant exclusion where the puck meets the sidewall, material deflection during drop testing, labeling, residual product on sidewall beneath the puck, etc.

Great idea, and it may be possible in time, but it will not compete on today's stage and in today's marketplace where cost is king, innovation is secondary and offshoring is still commonplace.
!Report as spam
Marcus

11 years ago

Z

Z

Reply

What about the remaining content in the inner thread once you lift the bottom lid?

Might get your hands dirty...
!Report as spam
Kevin

11 years ago

Z

Z

Reply

Just what we need, more plastic containers to clutter the landfills so some fat guy can get the last drop of his cheez-wiz. How about we tackle REAL design problems?
!Report as spam