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Bimmer Design Group's philo essay

By Rain Noe - June 10, 2008

in Object Culture

Are you a hardcore auto design fan looking for some meaty reading material? Check out BMW Design Group's 2,300-word treatise on their design philosophy, "GINA."

The acronym stands for Geometry and Functions in "N" Adaptations, but since we rewatched "The 40-Year-Old Virgin" last night, we think it rhymes with "China."

via the auto channel

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sean

16 years ago

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I love the sexual metaphor. One must unzip the hood to reveal the "engine"!
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Jay Nielsen

16 years ago

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Is this the new car trend these days to look "pissed off" and aggressive? ..The dodge charger front and the incredible hulk. Is overall state of consciousness leaning this way or have things always been like this? Any thoughts?
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