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Battling the Elements: Umbrella Innovation, Part 1

By Ray Hu - February 4, 2013

in Object Culture

A reference to a pretentious designer's website removed.

Which brings us to the Brolly: at under $20, it offers the very same reference point without the political implications or the objet d'art pricetag. Instead of an individually CNC-milled handle, the Brolly features a consumer-friendly rubberized ABS handle.

In fact, designer Greg Edson arrived at the distinctive form factor in his quest to develop an umbrella that could be used concurrently with a mobile device, allowing users to text or e-mail in the rain.

I couldn't help but notice the hangtag on the umbrellas in the montage from 1:27–1:37, but other than that, the video does a good job of explaining the what seems like a decent product.

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Gavin P

11 years ago

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Wonderful, isn't it great to see people being ripped off with cruddier, badly design copies, that claim to be original and like no other?
Applause to you "Brolly". You should be taken to court.

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bob

11 years ago

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this is a good product- for ninjas and text ninjas alike. This is a must for anyone going as inspector gadget this halloween
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zpaolo

11 years ago

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This is perfect if you want to break your fingers in case of strong wind -__-
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