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American fast food...with a touch of Mid Century Modern?

By Rain Noe - January 21, 2010

in Object Culture

As incongruous as this sounds, fast-food chain Blimpie is getting an interior redesign with "Mid Century Modern design cues taken from Charles and Ray Eames works."

The redesigned Blimpie stores will feature a subtle color palette, light-stained tables and chairs with splashes of bright-colored hues throughout.... Natural design elements, such as steel and wood, are integrated into the intrinsic nature of the design itself.

..."The design radiates simple and modern style elements that will provide customers with a relaxed, inviting eating environment," said Kate Unger, vice president of marketing for Blimpie.

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American fast food...with a touch of Mid Century Modern?

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