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A bizarre way to package sparkling wine

By Rain Noe - July 30, 2010

in Object Culture

It's a Friday, so I feel free to rail out at what I see as ridiculous or wasteful design, especially projects that get tons of blog attention for being "stunning." I don't know what Colier Sparkling Wine's eco-credentials are, but this packaging can't be green; the bizarre container the bottle comes in, "targeted to [sic] business women [sic]," looks like a carbon-fiber egg.

For God's sake look at the size of this thing. Imagine handing this big black egg to a female executive in congratulations. If someone handed this to me as a gift I'd have them removed from the premises. And what's with the egg metaphor? Also what are you supposed to do with the egg after you take the bottle out, use it as a purse? Keep it around to show guests? "Look, it splits down the middle!" This thing doesn't make any, freaking, sense!

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Adam Sturm

14 years ago

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Wow, this is a great concept. It might be a little hard to get home from the store, but I like the packaging. It looks like a giant, sparkly egg!
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e_rod

14 years ago

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Gratuitous design. Obviously, the form was thought out well enough, although the function certainly fails. The egg shape is the classic perfect package, but its size and volume lack purpose and elegance.
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e_rod

14 years ago

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Gratuitous design. Obviously, the form was thought out well enough, although the function certainly fails. The egg shape is the classic perfect package, but its size and volume lack purpose and elegance.
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sinan

14 years ago

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a giant egg for packaging..?! I am with the author, this is ridiculous, and it's also a ridiculous waste! To those who say it's beautiful... you really think making giant useless hard to handle and insanely-inefficient-at-so-many-levels packaging is OK as long as it's "beautiful"? Come on! I'm all for sensual designs that can evoke more than just info & clues about use as well, but It's impressive when someone can make sensible things sensual, not just sensual things lacking in sensibilities.
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Kyle Wolfe

14 years ago

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Design for designs sake. The bottle is cool enough. I don't get the egg.
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jon

14 years ago

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amen!
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Ivan Tsankov

14 years ago

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Agreed with you that it's senseless.
But you can't agree that the design is beautiful. ;)
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kittenlikkens

14 years ago

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I think it's beautiful...is there anything wrong with that? Does everything have to have a blatantly clear meaning or metaphor and "green" credentials?
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-Joel-

14 years ago

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Good call. I agree whole heartedly. It also doesn't go with the product at all. Maybe it's just meant to be weird.
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Jacob Fine

14 years ago

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I look at the bottle and think that is well styled to their target audience and then I look at the packange and think what the hell happened! This is a total miss and I agree with everything you said in the post. It is the epitome of random.
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Nicholas Hardrath

14 years ago

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It's "aerodynamic dimpling"
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Kidgeezer

14 years ago

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Looks like a carbonfiber OXO toilet brush caddy, actually.
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Chris Boron

14 years ago

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Bravo. Bravo. Too many things that people hail as genius or stunning design is just that... wasteful and nonsensical.
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