This is pretty nutty: Occipital, the company behind the 360 Panorama app, has recently added an upgrade that lets you see panoramas on your phone in a way that becomes immersive despite your phone's relatively small screen.

The original point of the software was that you spin around while shooting with your phone, and it spits out a 360-degree panorama. But now Occipital has made it so that after you upload that image to the web, when you view it on your iPhone (through Safari), it uses your phone's gyro sensor to scroll the image as you spin. In other words, you're standing in the middle of your apartment, but all of a sudden it's like you're viewing Central Park through the window of your cell phone screen. You turn, and the image tracks.

Those with an iPhone, you've gotta see this effect--open Safari through your phone and hit this link.

The app is now just 99 cents.

via tuaw