The amateurish presentation of the website and the corny name put me off, but anytime someone attempts to completely redesign the common chair, I have to take a look. The Soul Seat is bi-level chair consisting of a "perch" and a "platform," with no arm rests, no lumbar support and no back, that "occupies a different paradigm" from conventional office seating.

The design is informed by how a healthy body settles on the ground. It affords you all the posture choices that evolved with us over thousands of years of sitting without chairs....

...As you get up from... your Soul Seat, notice how the range of motion in your hips and the strength in your torso hasn't been compromised by the work you need to do today. Giving you access to that experience is what we're after at Soul Seat.

Interestingly enough, judging by the video testimonials on their site, the chair seems to be aimed exclusively at female creatives.

So how does the thing work? Have a look at said testimonials, below. You don't need to watch every minute of all three videos—in this first one the subject, a designer, discusses and demos the relevant aspects of the chair for just the first three minutes of the vid:

In the third one, a photographer with back problems discusses the chair for the first two minutes before diverting into talking about their personal work.

What do you think? And is it just me, or do you want to see some gruff-looking dude who drives a tow truck review the chair for the sake of balance?