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Flotspotting: Richard Wilson Boldly Redesigns a Braun Classic

By Rain Noe - June 7, 2013

in Flotspotting

Design student or no, it takes some serious stones to attempt a redesign of a design classic. Case in point: The Florian-Seiffert-designed Braun KF 20, above—which we covered in our History of Braun Design, Part 4—essentially set the form factor for the modern coffeemaker. Coroflotter Richard Wilson, who is now a London-based junior designer, tackled a re-design back in his tender student days. Before we get to his renders, let's have a look at some of his sketches from the project:

So what do you think—based on those, would he have been able to follow through and pull it off?

Hit the jump to find out.

I think Wilson's carried it off quite nicely. It's still unmistakably a KF 20, but one from some alternate past where the technology had enabled less mass.

It's got that classic Braun cleanliness and even an echo of the shapes of some of their other products, with the tapered body almost resembling an inverted S50 shaver.

"The aim," writes Wilson, "was to combat design obsolescence through aesthetics (iconic influence) and maintenance (designed for disassembly)." That's all fine and good, Wilson, and we know you already have a job; but if we were you, we'd contact this guy.

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Richard

11 years ago

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Nice surprise seeing my old student work posted here! Really should get around to updating my coroflot + Would like to revisit this Braun concept one day (the carafe handle definitely needs some work)
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Tom

11 years ago

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looks like a Portal droid
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