Jason Pearson is the Executive Director of GreenBlue, an organization that had its genesis as a non-profit arm of Bill (Cradle-to-Cradle) McDonough and Michael Braungart's MBDC initiative. Now on its own, GreenBlue's mission is to "stimulate the creative redesign of industry by focusing the expertise of professional communities to create practical solutions, resources, and opportunities for implementing sustainability." Jason is a designer, author, and social entrepreneur who engages in work that pushes innovation for positive change. He works with companies and organizations to help them understand the specific, practical, and actionable steps they can take to improve their products and services.

At next week's Design 2.0 Panel Discussion event, Jason will mix the practical with the theoretical, talking about prototyping as a model for thinking about sustainability, and sharing examples of how this works in the real world. "As a society, we are in the process of responding to 'the modern industrial system' that's been giving us feedback that is not all good," Jason observes. "The process of prototyping better solutions is a social process--one that a lot of great people are engaged in. We call it a prototype because we don't really know how to fix it. We know we have to redesign parts of it, but we don't really know what the final design will look like when it's done at a very large scale. So the challenge for designers and planners is how to prototype effectively." And there's lots more where that came from.

Don't have a ticket yet? Read more about the event and register right here.

Read a preview on Natalie Jeremijenko right here. Read a preview on John Maeda right here.