The sixth annual Alvar Aalto Design Seminar looks like it will be yet another superb event, bringing many top design practitioners together in Finland this August to discuss "The Origin of Product Identity." Timo Salli, a professor of Applied Art and Design at the Aalto University School of Art and Design who conceived the seminar's theme, describes the topic in detail:

Lying behind the identity and quality of a piece of applied art that has become a classic is often a successful match of functionality and beauty. Yet, the role of art as a material for product identity has often been overlooked, even if it is obvious that with classic products art is precisely the glue that provides them with a long life and improves their quality. There is always that 'invisible' something that produces the insightful ideas

The star-studded lineup comprises of Naoto Fukusawa, Ross Lovegrove, Inga Sempé, Hans Maier-Aichen, Front, Dimo Heikkilä, and Clemens Weisshaar.

The event is scheduled between August 21st and 22nd in Jyväskylä, Finland. If you've been looking for an excuse to visit the land of a thousand lakes, this might be it.

There doesn't seem to be a website up yet, so download the press release here and keep your eyes on the Alvar Aalto Foundation for more news.

Invisible: The Origin of Product Identity The 6th International Alvar Aalto Design Seminar 21-22 August 2010 Jyväskylä, Finland