March 3rd, 2011 Economist Conferences The Big Rethink: Competing on Ideas The Big Rethink, taking place on March 3rd 2011, will focus on the various ways that businesses are generating new ideas to gain competitive advantage. We will explore the drivers of fresh thinking, from imaginative leadership to global trends like changing consumer behaviour, and consider how these can be used in your own organisations. This year's featured speakers include Rory Sutherland, Zein Abdalla of Pepsico Europe, Jeff Weedman of Procter and Gamble, Cory Doctorow and more.
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