Temporary pop-up shop Design To Go has secured a space on one of the most highly trafficked blocks in New York at the Port Authority Bus Terminal. Located diagonally opposite the New York Times building on 8th Ave at 41 St, Design To Go defines itself as a cross between a travel supply store and souvenir shop, but given the high visibility of this space, it seems the unspoken agenda is really to bring design to the masses — well at least the one's that live in Jersey.

Organized by Core77 friends AREAWARE, the opening coincides with the New York International Gift Fair and will run for 6 weeks. The collection includes products from American Design Club, The Future Perfect, Jack Spade, smallpond, Malin & Goetz, Retro Super Future, In God We Trust, Wesc, KIOSK, Paper + Cup, Wallpaper* City Guides, KOR and many others. The highlight for us of course is our very own limited-edition Dutch Master bicycle making it's third public appearance since the launch.

If you're in town tonight, there's an opening party from 7-10pm, it's going to be packed so get there early if you plan on seeing anything.

Design To Go August 18th - September 26th, 2009 The Port Authority Bus Terminal 641 8th Ave. (corner of 41st St)